TradeFlare's AI research teams analysed ULTA on 12 market nights between August 28, 2026 and October 12, 2026. Each row is that night's verdict, the price that day, and how the price actually moved afterwards — wins and misses alike. Nothing is edited after the fact.
| Date | Verdict | Price | Target / stop | 5 days later | 20 days later | Why (that night) |
|---|---|---|---|---|---|---|
| October 12, 2026 | BUY | $570.37 | $604.73 / $484.81 | not yet | not yet | The setup suggests a short-term breakout potential with strong fundamental backing. |
| October 5, 2026 | BUY | $543.69 | $625.21 / $462.14 | +4.6% | not yet | The fundamental and sentiment teams are strongly bullish, suggesting a medium-term upward trend. |
| September 28, 2026 | HOLD | $545.20 | — / — | -1.2% | not yet | The current market regime and stock-specific factors do not warrant a directional trade at this time. |
| September 21, 2026 | BUY | $540.98 | $604.73 / $459.83 | -1.6% | not yet | The fundamental strength suggests a longer-term uptrend, but technicals and market regime suggest a shorter-term play. |
| September 14, 2026 | HOLD | $546.78 | $603.49 / $514.56 | +1.7% | +3.4% | ULTA requires time to resolve its current consolidation and overbought momentum cool-down beneath key resistance before confirming a continuation toward higher targets. |
| September 7, 2026 | BUY | $564.12 | $648.74 / $479.50 | -0.9% | -0.3% | The fundamental and sentiment teams are bullish, suggesting a medium-term upward trend. |
| September 4, 2026 | BUY | $557.11 | $668.53 / $473.54 | -2.7% | -3.8% | The fundamental and sentiment teams are bullish, suggesting a medium-term upward trend. |
| September 3, 2026 | BUY | $551.74 | $606.91 / $468.98 | -1.9% | -2.4% | The post-earnings drift signal suggests a near-term upward trend. |
| September 2, 2026 | BUY | $545.66 | $639.00 / $463.81 | -2.9% | -2.5% | The post-earnings drift signal suggests a potential upward trend that will unfold over the coming weeks. |
| September 1, 2026 | BUY | $537.10 | $617.67 / $456.56 | -0.7% | +0.1% | The post-earnings drift signal suggests a multi-week opportunity. |
| August 31, 2026 | BUY | $517.50 | $595.13 / $439.88 | +2.3% | +2.0% | The post-earnings drift signal suggests a potential upward trend over the coming weeks. |
| August 28, 2026 | BUY | $540.10 | $621.12 / $459.09 | +9.0% | +6.1% | The post-earnings drift signal suggests momentum could continue for several weeks. |
Prices are daily closes. "Days later" counts trading days from the close on the day of the call. A HOLD is not a recommendation to buy; only published signals are tracked with a target and stop on the public record. How the research works. Updated October 14, 2026. AI-generated research for educational purposes — it can be wrong and is not financial advice.