TradeFlare's AI research teams analysed ROKU on 24 market nights between April 17, 2026 and August 13, 2026. Each row is that night's verdict, the price that day, and how the price actually moved afterwards — wins and misses alike. Nothing is edited after the fact.
| Date | Verdict | Price | Target / stop | 5 days later | 20 days later | Why (that night) |
|---|---|---|---|---|---|---|
| August 13, 2026 | BUY | $151.79 | — / — | +2.0% | +0.6% | The current market and stock setup does not warrant a trade. |
| August 12, 2026 | HOLD | $150.91 | — / — | +3.3% | +1.5% | The market regime is neutral, and ROKU has conflicting team signals, making a HOLD appropriate. |
| August 11, 2026 | BUY | $153.11 | $183.73 / $129.14 | +4.5% | +1.3% | The post-earnings drift (PEAD) signal suggests a potential for continued upward momentum over several weeks. |
| August 10, 2026 | BUY | $153.11 | $183.73 / $129.14 | +4.3% | +2.3% | The post-earnings drift (PEAD) signal suggests a potential for continued upward momentum over several weeks. |
| June 22, 2026 | HOLD | $138.07 | — / — | +1.0% | +6.7% | The current market and stock setup does not warrant a new position. |
| June 12, 2026 | BUY | $119.64 | — / — | -5.9% | -1.3% | The current market and technical setup do not support a directional trade. |
| June 4, 2026 | BUY | $122.20 | $137.16 / $112.22 | -4.7% | +13.3% | The setup suggests a short-to-medium term bounce opportunity driven by technical oversold conditions and strong fundamental/sentiment tailwinds. |
| June 1, 2026 | BUY | $130.18 | $156.22 / $110.65 | -4.2% | +7.1% | The technical setup suggests a consolidation period before a potential upward move, aligning with the fundamental and sentiment bullishness. |
| May 29, 2026 | BUY | $131.09 | — / — | -6.1% | +4.9% | The current technical setup at resistance with low volume suggests a need for further price action confirmation before initiating a trade. |
| May 28, 2026 | BUY | $131.91 | $165.00 / $112.20 | -4.2% | +3.3% | The bullish fundamental and sentiment outlook, combined with a neutral technical setup, suggests a period of consolidation before a potential upward move. |
| May 27, 2026 | BUY | $127.61 | $147.98 / $109.23 | -7.4% | +2.1% | The bullish fundamental and sentiment signals, combined with a neutral technical setup, suggest a near-term upward move is likely. |
| May 26, 2026 | BUY | $125.55 | — / — | -0.4% | +6.5% | Continued growth in Roku's dominant connected TV market share. |
| May 25, 2026 | BUY | $125.55 | — / — | -0.4% | +6.5% | The current technical setup is neutral and near resistance, requiring a clearer signal before initiating a trade. |
| May 22, 2026 | BUY | $125.08 | — / — | +2.8% | +7.6% | The current market regime and stock-specific technicals do not present a clear, high-conviction opportunity. |
| May 21, 2026 | BUY | $124.16 | $127.68 / $105.54 | +4.1% | +8.1% | The market is neutral, and while fundamentals and sentiment are bullish, technicals are neutral, and the risk score is high, requiring a clearer technical setup or catalyst. |
| May 20, 2026 | BUY | $120.58 | — / — | +5.6% | +11.2% | Continued growth in connected TV market share and active accounts. |
| May 19, 2026 | BUY | $124.02 | — / — | +9.4% | +13.9% | Continued acceleration in platform revenue growth. |
| May 18, 2026 | BUY | $124.02 | — / — | +2.8% | +11.1% | Continued acceleration in platform revenue growth. |
| May 15, 2026 | HOLD | $125.85 | — / — | +1.2% | +13.6% | Continued strong platform revenue growth. |
| May 14, 2026 | BUY | $125.68 | — / — | -0.6% | +14.2% | The current market conditions and technical setup do not present a clear, high-conviction trading opportunity. |
| May 13, 2026 | BUY | $127.63 | — / — | -1.2% | -4.8% | The current market conditions and stock-specific technicals do not present a clear, high-conviction trading opportunity. |
| May 12, 2026 | BUY | $128.07 | — / — | -5.5% | -8.4% | Continued strong performance in the Connected TV (CTV) advertising market. |
| May 11, 2026 | HOLD | $129.53 | — / — | -3.1% | -5.6% | The current market conditions and ROKU's technical setup do not present a clear, high-conviction trading opportunity. |
| April 17, 2026 | BUY | $111.87 | $122.50 / $105.39 | -0.8% | +6.7% | Insider buying suggests a longer-term positive outlook, and the technical setup supports a move to the upside within weeks. |
Prices are daily closes. "Days later" counts trading days from the close on the day of the call. A HOLD is not a recommendation to buy; only published signals are tracked with a target and stop on the public record. How the research works. Updated October 14, 2026. AI-generated research for educational purposes — it can be wrong and is not financial advice.