TradeFlare's AI research teams analysed AMZN on 41 market nights between May 11, 2026 and October 13, 2026. Each row is that night's verdict, the price that day, and how the price actually moved afterwards — wins and misses alike. Nothing is edited after the fact.
| Date | Verdict | Price | Target / stop | 5 days later | 20 days later | Why (that night) |
|---|---|---|---|---|---|---|
| October 13, 2026 | BUY | $259.53 | $272.46 / $233.58 | not yet | not yet | The fundamental and sentiment teams are strongly bullish, suggesting a medium-term upward trend. |
| October 12, 2026 | BUY | $262.43 | $294.00 / $236.19 | not yet | not yet | The fundamental and sentiment teams are strongly bullish, suggesting a medium-term upward trend. |
| August 31, 2026 | BUY | $266.43 | $299.78 / $226.46 | -1.1% | -5.0% | The bullish fundamental and sentiment signals, combined with a neutral technical outlook, suggest a period of potential upside driven by ongoing investments and market position. |
| August 28, 2026 | HOLD | $256.26 | — / — | -3.0% | -7.6% | Continued strong AWS and AI growth momentum. |
| August 27, 2026 | BUY | $260.28 | $299.32 / $221.24 | +1.0% | -2.6% | The fundamental and sentiment tailwinds suggest a sustained upward move, but technical consolidation requires patience. |
| August 26, 2026 | BUY | $261.06 | $299.22 / $221.89 | -2.0% | -4.2% | The technical setup suggests a short-term consolidation before a potential upward move, supported by strong fundamental and sentiment indicators. |
| August 25, 2026 | BUY | $262.07 | $301.38 / $222.75 | -2.4% | -4.5% | The bullish fundamental and sentiment signals suggest a medium-term upward trend, while the technicals are consolidating. |
| August 24, 2026 | BUY | $258.63 | $284.49 / $219.83 | -0.9% | -2.7% | The setup is primarily driven by fundamental and sentiment strength, suggesting a medium-term upward trend. |
| August 22, 2026 | BUY | $258.63 | — / — | -0.9% | -2.7% | The stock is consolidating near resistance with mixed team signals, requiring further price action confirmation. |
| August 21, 2026 | BUY | $260.11 | — / — | +3.0% | -0.1% | The market is neutral, and while fundamental and sentiment are bullish, the technicals are bearish, creating a mixed signal. |
| August 18, 2026 | BUY | $261.31 | $295.27 / $235.18 | +0.6% | -5.2% | The fundamental and sentiment tailwinds suggest a sustained upward move beyond short-term technical fluctuations. |
| August 17, 2026 | BUY | $262.65 | $295.00 / $223.25 | +0.3% | -4.9% | The fundamental and sentiment teams are strongly bullish, suggesting a medium-term upward trend is likely to develop. |
| August 14, 2026 | BUY | $265.13 | $291.64 / $225.36 | -1.5% | -3.5% | The bullish fundamental and sentiment outlook, combined with a neutral technical setup, suggests a medium-term upward trend is likely to develop. |
| August 13, 2026 | BUY | $267.28 | $280.00 / $224.85 | -1.9% | -3.1% | The technical setup suggests a short-term consolidation before a potential upward move, supported by strong fundamentals. |
| August 12, 2026 | BUY | $272.27 | $308.00 / $231.43 | -0.5% | -5.8% | The technical setup suggests a short-term consolidation before a potential upward move, supported by strong fundamental and sentiment indicators. |
| August 11, 2026 | BUY | $274.48 | $325.00 / $233.75 | -4.7% | -7.3% | The bullish fundamental and sentiment outlook, combined with a positive market regime, suggests a multi-week runway for price appreciation. |
| August 10, 2026 | BUY | $274.48 | $325.00 / $233.75 | -6.0% | -7.6% | The bullish fundamental and sentiment outlook, combined with a positive market regime, suggests a multi-week runway for price appreciation. |
| August 7, 2026 | BUY | $272.26 | $288.57 / $231.42 | -4.3% | -5.8% | The fundamental and sentiment tailwinds suggest a medium-term upward trend, but the technical resistance requires patience. |
| August 6, 2026 | BUY | $272.65 | $305.00 / $231.75 | -2.6% | -4.9% | The post-earnings drift signal suggests a sustained upward move following the strong EPS beat. |
| August 5, 2026 | BUY | $277.42 | $322.00 / $235.86 | -2.0% | -6.5% | The post-earnings drift signal suggests a sustained upward move. |
| August 4, 2026 | BUY | $284.02 | $325.00 / $242.25 | -1.9% | -8.1% | The post-earnings drift signal suggests a sustained upward move. |
| August 3, 2026 | BUY | $271.58 | $312.02 / $244.42 | -2.1% | -8.5% | The post-earnings drift signal suggests a sustained upward move over several weeks. |
| June 5, 2026 | BUY | $253.79 | $275.00 / $225.00 | -3.0% | -0.0% | The technical setup suggests a short-term bounce opportunity, while the fundamental and sentiment factors support a longer-term upward trend. |
| June 4, 2026 | BUY | $250.02 | $287.53 / $212.52 | -4.8% | -3.8% | The RSI pullback suggests a short-term bounce opportunity, and the fundamental and sentiment teams are bullish, indicating potential for a sustained move. |
| June 3, 2026 | BUY | $256.52 | $282.17 / $230.87 | -4.8% | -2.9% | The technical setup suggests a short-term oversold bounce, while the fundamental and sentiment teams provide longer-term bullish conviction. |
| June 1, 2026 | BUY | $270.64 | $300.00 / $229.04 | -6.1% | -8.8% | The bullish fundamental and sentiment outlook, combined with a neutral technical setup near resistance, suggests a breakout is likely to unfold over a few weeks. |
| May 29, 2026 | BUY | $274.00 | $315.10 / $232.90 | -9.1% | -11.3% | The bullish fundamental and sentiment outlook, combined with a neutral technical stance, suggests a period of consolidation before a potential upward move. |
| May 28, 2026 | BUY | $271.85 | $312.33 / $244.67 | -7.4% | -15.1% | The fundamental strength and positive sentiment suggest a medium-term upward trend, while technical consolidation may resolve in the coming weeks. |
| May 27, 2026 | BUY | $265.29 | $289.10 / $236.54 | -8.0% | -16.5% | The bullish fundamental and sentiment outlook, combined with a neutral technical setup, suggests a medium-term opportunity for upside. |
| May 26, 2026 | BUY | $266.32 | — / — | -3.3% | -11.7% | The current market regime is neutral, and while AMZN has strong fundamental and sentiment backing, its technicals are neutral and it's trading near resistance, requiring a clearer catalyst for a buy. |
| May 25, 2026 | BUY | $266.32 | — / — | -3.3% | -11.7% | The current market regime is neutral, and while fundamentals and sentiment are bullish, technicals are neutral and risk is high, requiring a clearer catalyst for a buy. |
| May 22, 2026 | HOLD | $268.46 | — / — | -1.9% | -12.1% | Continued strong performance and growth in AWS. |
| May 21, 2026 | BUY | $265.01 | $291.51 / $238.51 | +0.8% | -13.3% | The current market regime is neutral, and while fundamentals and sentiment are bullish, technicals are bearish, creating mixed signals. |
| May 20, 2026 | HOLD | $259.34 | — / — | +3.4% | -7.8% | Continued strong performance in AWS and advertising segments. |
| May 19, 2026 | SELL | $264.14 | — / $276.07 | +4.8% | -8.4% | Continued strong performance from AWS and advertising segments. |
| May 18, 2026 | SELL | $264.14 | — / $276.07 | +0.2% | -7.1% | Continued strong performance from AWS and advertising segments. |
| May 15, 2026 | HOLD | $267.22 | $280.00 / $240.50 | +0.8% | -6.9% | The current market regime is neutral, and while fundamentals and sentiment are bullish, technicals are neutral and the stock is at resistance, requiring a clearer catalyst. |
| May 14, 2026 | BUY | $270.13 | $302.55 / $243.12 | +0.5% | -10.7% | The current market regime is neutral, and while fundamentals and sentiment are bullish, technicals are neutral, and the risk score is high, necessitating a clear catalyst for entry. |
| May 13, 2026 | BUY | $265.82 | — / — | -1.9% | -10.6% | Continued strong performance from AWS and AI-driven initiatives. |
| May 12, 2026 | HOLD | $268.99 | $295.89 / $242.10 | -2.4% | -10.5% | The stock is currently at resistance and requires a clear catalyst for a breakout. |
| May 11, 2026 | HOLD | $272.68 | $313.58 / $231.78 | -1.5% | -9.2% | The market is neutral, and while AMZN has strong fundamental and technical backing, the scanner trigger is only MEDIUM-HIGH conviction and the risk score is HIGH. |
Prices are daily closes. "Days later" counts trading days from the close on the day of the call. A HOLD is not a recommendation to buy; only published signals are tracked with a target and stop on the public record. How the research works. Updated October 14, 2026. AI-generated research for educational purposes — it can be wrong and is not financial advice.